Basim Rashed

World Expos that have been held over the past 170 years provide a unique platform where people from different cultures can meet. They are also important for exchanging experiences and showcasing human achievements from all countries. Expos have a lasting impact after their typical six-month duration. They positively boost the host country’s economy and the global economy at large. Several World Expos, which have been held over the past years, support the host country’s global image and boost its soft power externally. This is a result of the country’s ability to host and organize exhibitions; its state-of-the-art infrastructure; developed economy; and general behavior throughout the event duration. Hence, this boosts its global image and supports its regional and global influence.

How do Expos enhance countries’ soft power?

Nation Brands:

Sanya Abdelqader‏‏

Expo 2020 Dubai is one of the most important international events in 2021. It was supposed to be held in October 2020 but got postponed due to the COVID-19 pandemic. The Expo 2020 Dubai will be held from 1 October 2021 to 31March 2022. More than 192 countries are expected to participate in the event, which will attract global attention. Expo 2020 Dubai will bring economic benefits to the UAE and become a driving force for local and global economies in the long term, especially for the financial, mobility, tourism, and logistics sectors. These benefits include:

Expo 2020 Dubai brings multiple economic benefits to the UAE

Future Gains:

Jamila Saif‏‏

Mona Mostafa Mohamed‏‏

As the COVID-19 pandemic has threatened the world with successive crises and mounting risks, individuals and communities have shown less interest in opportunity, prioritizing instead survival and personal safety. Amid the individual and societal struggle against these risks, however, new trends have emerged, spearheaded by leading global models. These trends are driving interest and investment in opportunity and promise to change our views of reality, as they seek time windows conducive to bringing about positive change in communities. There is no better model of this trend than Expo 2020 Dubai in the United Arab Emirates. The recurrence of the concept of opportunity at the Expo’s main events, for example, and the dedication of a pavilion and independent area for opportunities is a striking departure from the global trend post-pandemic. It reveals alternative visions for moving from "Risk Societies" to a "World of Opportunities," and looks eagerly toward prospects for innovation, creativity, and sustainability.

Expo Dubai

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